When You Need a Social Media Consultant
If you live in the Northern Hemisphere, you may be happily anticipating spring and the beautiful plants you will plant in your garden soon. Perhaps … Read more
Who Has the Keys to Your Social Media Properties?
It happens all the time. A social media manager leaves your organization abruptly. Or, your freelancer is currently traveling overseas and unavailable. Worse – someone … Read more
Your Social Media Program Isn’t Working – Here’s Why
Social media programs can be incredibly successful, abysmal, or somewhere in-between. There are brands that demonstrate clear success, and most do solid work, oftentimes with … Read more
Wise Women Speak – Listen In
Recently I had the pleasure of joining Linda Pritcher and Lana Bastianutti, founders of Wise Women Speak, as a guest on their podcast. I shared … Read more
Negative Online Review? Respond with Grace
A terrible online review – it feels like one of the worst things that can happen to a business. But is it? Typically, online review … Read more
Your Privacy and Our Policy
Socially Professional’s privacy policy has recently been updated. If you’d like to review it, please click here: Privacy Policy
Creating a Social Media Customer Service Experience
When organizations create social media accounts, they are entering into a virtual (albeit implied) contract with their communities. That contract is simple, promising: Not to … Read more
Why Curate? (And what does that mean?)
The word “curation” has become very popular in the social media world, as practitioners look for opportunities to reach their communities in a way that … Read more
Social Media Strategy for Your Event – FICP Winter Symposium Takeaways
Event strategy and social strategy go hand-in-hand – something I’ve discovered along my career path as a meeting planner turned social media consultant. This week, … Read more
Honoring the Holidays on Social Media
Happy Hanukkah! Or is it Merry Christmas? Do you combine them with New Year’s and greet everyone with a blanket “Happy Holidays” on your social media … Read more