Social media accounts: Where personal and professional intersect
This blog was originally published in 2017, and has been recently updated. In my 10 years as a social media practitioner (and, more recently, consultant), … Read more
Generally Social
Strategic Partners: Meeting Professionals and Social Media Managers
Becoming a social media manager after more than a decade as a meeting manager might have seemed like an unusual career shift to some. But … Read more
We’ve Got Great Content – Where Should We Put It?
I have a confession: I was a laggard when it came to podcasts. And yet, in the past few years – since I was a … Read more
The SoPro Brief: Connecting with The Mohawk Mamas Podcast
The pandemic affected everyone, but women in the workforce were especially, uniquely impacted. During this live conversation, I spoke with Tomeeka Miller, social media manager and the host of the Mohawk Mama podcast.
What are your values?
Understatement of the year: Our world has changed. Your organization is probably in the process of changing, too – and it’s likely uncomfortable. If it’s … Read more
Who Has the Keys to Your Social Media Properties?
It happens all the time. A social media manager leaves your organization abruptly. Or, your freelancer is currently traveling overseas and unavailable. Worse – someone … Read more
Your Social Media Program Isn’t Working – Here’s Why
Social media programs can be incredibly successful, abysmal, or somewhere in-between. There are brands that demonstrate clear success, and most do solid work, oftentimes with … Read more
Who Do You Trust?
This blog post started as a GDPR-related commentary about protecting our data and being good stewards of our clients’ information as social media consultants. Since … Read more
Wise Women Speak – Listen In
Recently I had the pleasure of joining Linda Pritcher and Lana Bastianutti, founders of Wise Women Speak, as a guest on their podcast. I shared … Read more
Negative Online Review? Respond with Grace
A terrible online review – it feels like one of the worst things that can happen to a business. But is it? Typically, online review … Read more