Creating a Social Media Customer Service Experience
When organizations create social media accounts, they are entering into a virtual (albeit implied) contract with their communities. That contract is simple, promising: Not to … Read more
Social Media Platforms
Social Media Strategy for Your Event – FICP Winter Symposium Takeaways
Event strategy and social strategy go hand-in-hand – something I’ve discovered along my career path as a meeting planner turned social media consultant. This week, … Read more
New year, new LinkedIn profile!
I know I’m a little early, but I want you to start thinking about a business goal for the new year. In particular, consider: What is … Read more
Still asking “why” about social media?
“If social media is for keeping in touch with friends, why do I need to use it for business?” “Social media” doesn’t describe something that … Read more